Advertising hoardings at construction sites can provide several benefits for businesses

High Visibility

Construction sites are typically high-traffic areas, which means that advertising hoardings can be seen by a large number of people. This high visibility can help increase brand awareness and attract new customers. Our hoarding project at Bath Abbey was educational as well as in a very predominate location at a site with a high level of public interest. This was part of the Abbey's Footprint Project.

Targeted Audience

Advertising hoardings at construction sites can be targeted towards a specific audience, such as those who live or work in the area. This can be particularly beneficial for businesses that operate locally or have a specific customer base. Our project for Unite Students was specifically aimed at students looking for accommodation.

Cost effectiveness

Advertising hoardings at construction sites can be a cost-effective way to reach a large audience, especially when compared to other forms of advertising such as TV, radio, or print media.

Brand Association

By advertising at a construction site, businesses can associate their brand with the ongoing construction project, which can help convey a sense of progress and momentum.

Flexibility

Advertising hoardings can be easily updated or replaced, which allows businesses to adjust their messaging and promotions as needed.

Community Involvement

Construction sites are often seen as a part of the community, and advertising hoardings can be a way for businesses to show their support for the project and get involved with the community. This project that we completed for the Royal United Hospital in Bath helped to convey an important message about the new Dyson Cancer Centre.

Overall, advertising hoardings at construction sites can be a powerful advertising tool for businesses, offering high visibility, targeted marketing, cost-effectiveness, and flexibility.